Kjell Hedgard Hugaas is a Northern Norwegian game designer, organizer, writer, theorist, and trained actor. In particular, he is engaged within the Nordic larp tradition, where he has been active for a bit over two decades. Hugaas has theorized how ideas impact players through the process of memetic bleed, and how the physicality of play does the same through the process of procedural bleed. His thoughts on design can be found in The Butterfly Effect Manifesto, which he co-authored with Dr. Sarah Lynne Bowman in 2019. The last few years he has explored the transformative potential of games, and has proposed specific intentional game design practices that facilitate transformative effects. He currently works as a project manager for Region Gotland, while getting his MA in Game Design at Uppsala University.